Conversion basics are how you can convert a lead to a client. The good news is if you can connect with people, then you can make conversions!

Making conversions, it requires patience, consistency, and a long-term focus. Working online leads takes time AND effort so keep working on your SOI and database. Read on for more conversion basics.

What is a lead? A lead is somebody who you have actual, verifiable contact information for, and who has expressed interest in something real estate related.

Sometimes, potential buyers are interested but they aren’t ready to buy, so the key is to stay consistent in the process so that when they are ready, they’re talking to you. Tracking conversations and interactions is a very important part of the process. 

Being consistent in your contact strategy is essential for conversion to work! Speed to lead is key.  For online leads, if a button has been clicked on a website; chances are high that buttons have been clicked on multiple websites.   A positive mindset is essential when working with online leads and will determine the success factor.  Your mindset in working with online leads will determine your success with online leads. The longer it takes to reach out, the harder it is to convert.

Every lead needs to have a strategic next step every time, and that might be different for each contact. When converting leads, ensure there is an actionable next step and follow-up. This is where trust begins to be established. By taking the time to respond quickly and thoroughly, and by having that next actionable step in place, you will significantly increase your conversion rate of turning leads into prospects!