Want to learn how to gain more subscribers to your agent newsletter each month? And better yet, how to convert them to leads? If so, keep reading and we’ll show you how to convert leads from your newsletter.

A good way to start of converting your leads from your newsletter is to provide an item of value 3 out of the 4 weeks of the month. Then, invite people to join you. Whether it’s a Masterclass or an event, you want to provide value as an agent most of the time while not asking for much of anything and then have a larger call to action.

Some topics that you could provide value on are:

• Days on Market
• Number of homes for sale
• Newly Listed
• Just Sold
• Staging Tips
• How to Fix Your Credit
• Community Updates (new businesses coming, events/things happening in town like farmers market)
• Concerts at local venues
• Personal update every so often
• Volunteer opportunities
• Local architectural info and historical info

When sending agent newsletters, be consistent and clear, and make it simple to follow. If you have too much going on, people won’t be as responsive in reading or following your call to action. Some ideas for calls to action could be to attend a training or class/event you are hosting, schedule a time to see homes or set up a time to do a buyer or seller consultation. Keep in mind that newsletters are a slow game, like farming a neighborhood, so it can take time for your open rate and engagement to increase. Sometimes, it can take a couple years because people are learning who you are and what exactly it is that you do.

Marketing in the background, like sending newsletters, is the way to stay top of mind and in front of people. It creates engagement and targets them based on their interests. If it’s been a while since you sent a newsletter, or if you’re just getting started, do a ‘Let me introduce (or re-introduce) myself’ newsletter. People value real so be YOU and the right people who resonate with who you are as an agent will come naturally. Think about what sets you apart from the general public and what value you can add. As an agent, you don’t want to work with everyone, but you do want to work with the people that value what you are putting out there.

What kind of content goes in a newsletter? Below are some ideas:

• Any realtor blog (just don’t forget to give them credit)
• Find ‘News and Insights’ and updates from the area you live in
• Add sections with local, small and/or new businesses
• Seasonal items: snow removal, gutter cleaning, etc
• Recipes
• Hidden gems of “X” county

For each step taken when sending a newsletter, track it. The goal is to be sure that you are consistent and that nothing gets missed when the process of sending your newsletter is repeated. It’s worth documenting to see the progress over time, too. Starting with a system and tracking the process instead of the outcome will put you ahead of a lot of people. It will also allow you to create a huge business. Just make sure that you have a follow-up system so that you don’t waste the money you spent on building what you’ve created!